Erwan Heussaff shared that some of the Filipino products featured in FEATR’s content are now available at Deli at Chingolo.
On his Instagram page, Erwan described the move as a “full circle” moment, noting that viewers have often asked where they could purchase the local products highlighted in FEATR’s videos.
"We often get asked where people can get some of the products that we've featured in our @featrmedia videos. For the longest time we pointed people towards cell phone numbers and Facebook pages," he shared.
Erwan revealed that earlier this year, they began carrying some of the featured products at Deli at Chingolo.
"Earlier this year we started testing carrying some of them in small batches in the Deli at Chingolo and we were so happy to see that people were eagerly buying them, side by side with our other imported goods," he said.
Chingolo is Erwan’s food business with his brother-in-law Nico Bolzico.
Among the Filipino products available are sukang paombong, irok, and their Artisanal salts.
"I've always said that Filipino products have a place on the same shelf as some of your favourite specialty ingredients. We stock what we can, when things are available, so expect things to run low from time to time. See you at the counter!" he remarked.
In the comment section of his Instagram post, one netizen asked if the products were also available for online purchase. Erwan responded, “Some of them are on the Chingolo website.”
Fans also expressed their appreciation for the initiative, particularly for its support of local producers and businesses.
Read: Erwan Heussaff, Nico Bolzico share their journey in building a new branch of their steakhouse
"This is so amazing, nice way of also helping small, local businesses 🔥❤️," one fan wrote.
"Love this idea! Will visit when I come to the Philippines," one fan commented.
FEATR is a "digital video channel from The Fat Kid Inside Studios, dedicated to food, travel, Filipino culture, and telling better stories over a hot meal," as per its YouTube channel.