Safe sex should be affordable.
While prices elsewhere rise, Premiere Condoms is taking the opposite approach, permanently lowering the price of all variants to P55.
As a social enterprise, DKT Health, Inc. believes that everyone deserves access to quality protection, especially as the cost of living increases.
The rollback comes at a critical time for public health in the Philippines. The Department of Health reported 4,633 new HIV cases in the first quarter of 2026, an average of 51 new infections per day, with the vast majority attributed to sexual contact. Against this backdrop, DKT Health argues that keeping protection affordable is a public health decision, not a pricing one: cost should never be the reason someone goes without protection.
"As part of our commitment to making contraception more accessible, we recognize that many Filipinos are feeling the impact of inflation,” said Denise van Dijk, president and CEO of DKT Health, Inc.
"Rather than allowing premium protection to become out of reach, we chose to lower our prices to only P55 so that more consumers can continue to enjoy safe, effective, and satisfying protection at a better value,” added the brand’s executive.
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The price change reflects DKT's overall social marketing strategy. Rather than focusing solely on profit, the brand positions itself as a link between non-profit social missions and the larger commercial market, reinvesting product sales revenue in outreach and access programs throughout the Philippines.
The organization estimates that it supplies roughly half of all contraceptives used nationwide, including condoms, IUDs, injectables, and oral contraception, and has run community and mobile-clinic programs to provide family planning services in underserved areas.
The brand's goal is to create an everyday price point that makes choosing protection a simple, automatic decision. Quality condoms should never be prohibitively expensive; rather, safe protection should be a regular, affordable part of everyday life.