Heart Evangelista. Photos by Melzy Quah
MANILA — Heart Evangelista emerged as the top celebrity voice at New York Fashion Week’s Spring/Summer 2027 shows, according to fashion analytics company Launchmetrics.
Evangelista's appearances during the September 2026 NYFW Spring/Summer 2027 shows generated a value of $7.6 million, giving her a significant lead in terms of Media Impact Value (MIV), Launchmetrics said.
According to a report by the analytics firm, Evangelista was followed by Paris Hilton ($2.5 million MIV), Jung Hae-In ($2.3 million MIV), Lingling Kwong ($1.9 million MIV), and Love Pattranite ($1 million MIV). Given that American celebrities usually control the influence landscape at NYFW, this accomplishment is a significant milestone for Filipinos and Filipino fashion influencers.
But this season, the Pinay fashion influencer altered the atmosphere at NYFW. Her accomplishment also made a substantial contribution to the Asia-Pacific fashion influence landscape, which brought in $19.2 million (42 percent) of the total MIV for this series of NYFW events hosted at famous New York City landmarks like Central Park and the Empire State Building.
From New York City, Evangelista flew to France for the next fashion week season in Paris. Prada, Diesel, Jil Sander, Fendi, Missoni, MM6 Maison Margiela, Onitsuka Tiger, Max Mara, Anteprima, Alberta Ferretti, Roberto Cavalli, Sportmax, Ferragamo, and Dolce & Gabbana were among the 14 major luxury brands whose latest collections the international style influencer had previously displayed at Milan Fashion Week in Italy.
Additionally, she seems to be genuinely "in her element" in her social media videos. International fashion publications love to feature her during fashion weeks in the US and Europe because of her natural artistic ability and the concepts behind her short videos and photo shoots.
In an earlier interview, Evangelista revealed that she personally writes the scripts and chooses the camera angles for her social media posts.